Giff Breed, Managing Director of Strategic Initiatives, spearheads a wide variety of Octagon’s innovative and strategic development projects.
Giff began his marketing career in 1981 with Procter & Gamble and has worked for many leading corporations, such as Coca-Cola, Ralston Purina, AMF and Eskimo Pie. In 1996, Giff became a partner in the golf representation firm Pro’s Inc., which later merged with Octagon.
A native of Greenwich, CT, Giff is a graduate of the University of Richmond, where he received a B.A. while playing baseball. Giff received his M.B.A. in 1987 from the University of Virginia's Darden School of Business.