Within our industry, Octagon is dramatically differentiated by our research-based perspective applied to ideation and strategy development.
Octagon’s id8 unit functions as the "engine" that powers our creative process and new business efforts. In addition, we provide target audience segmentation, property valuation and demographic research and competitive analysis.
Housed within our id8 unit, our research team provides strategic marketing insights enabling our clients to maximize their investments. Our proprietary Passion Drivers® Research provides unique insights into why fans are fans, resulting in more effective sponsorship selection and activation.
For measurement, we have “cracked the code” on quantifying sponsorship’s impact based on pre-set, quantifiable objectives to deliver "Return on Objectives."
