Our Consulting business, the largest in the industry, is a component of Octagon Marketing, one of four business units that comprise Octagon North America. Based in Norwalk, CT, and with service offices throughout the U.S and Canada, the Consulting group continues to lead the industry in strategic and creative thinking and best-in-class implementation.
We are characterized by both the long tenure of our staff and our client relationships. Our senior staff tenure averages more than seven years. Two of our largest clients, BMW North America and MasterCard International date to 1987 and 1992 respectively!
Our unbiased, objective expertise across the broad spectrum of lifestyle and sports sponsorship breaks out into two areas:
"Thinking"
- Competitive Analyses
- Sponsorship Audits / Valuations
- Research
- Strategic Sponsorship Selection
- Contract Negotiations
- Big (Right) Ideas
- Event Creation
- Strategic Program Planning & Budgeting
- Results Measurement & Evaluation
"Doing"
- Program Execution
- Grassroots "Buzz" Marketing
- Sales & Trade Promotion
- Contract Management
- Hospitality Execution
- Talent / Celebrity Management
- Publicity
- Co-Partner Identification / Integration
- Employee Participation
To paraphrase a cliché... you are known by the companies you keep. We continue to be very proud of our current client relationships that include: Allstate, AutoTrader.com, BMW North America, Century 21, Computer Associates, Dunkin' Donuts, The Home Depot, MasterCard International, monster.com, Sprint, Siemens, Texas Instruments, TIAA-CREF, Unilever and Viagra.
Contact: John Shea
Executive Vice President
Octagon
800 Connecticut Avenue
2nd Floor East
Norwalk, CT, 06854
T: (203) 354-7456
F: (203) 354-7401