We helped The Home Depot create and execute a seamless partnership that links The Home Depot to the excitement of college football and the power of the ESPN brand. Octagon activated an integrated plan that leveraged ESPN College GameDay Built by The Home Depot to drive incremental sales, engage customers and energize associates and key vendor partners.
Program elements:
- In-store:
- Scotts Perfect Picks: vendor promotion with themed POS and sweepstakes overlay used to drive Winterizer and fertilizer sales
- RYOBI "Trip to the BCS": vendor promotion with themed POS and sweepstakes overlay used to drive new product sales
- Weber Tailgating 101: vendor promotion with themed POS and sweepstakes overlay used to drive regional sales of Weber Q grill
- PRO Rewards: purchase rewards program targeting contractor services
- College Game Road Trip: mobile marketing property that transformed The Home Depot & local ESPN Radio relationship into an at-store radio promotion
- On-Air:
- Branded set/anchor desk, demo field, bus, video screen, barricade signage, hospitality tent, promotional giveaways
- Online:
- HomeDepot.com/ESPN: consumer website with viral extensions
Let's get together and construct a winning program for your brand.