To encourage the contractor trade segment to increase register ring at the country's largest home improvement retailer -- The Home Depot – we created a "buzz" marketing program around fun, client-themed premium merchandise.
Octagon Merchandise experts helped The Home Depot:
- Develop an escalating rewards program based on register ring
- Offer an incentive allowing the target to earn points redeemable for Home Depot/ESPN branded merchandise
- Sponsor ESPN's College Game Day programming under the "ESPN College Game Day Built by the Home Depot" banner to drive program awareness and buzz among the target
Our client is still buzzing about the positive sale results.