To create a mobile event that increases trial and awareness of Colgate Fresh Confidence toothpaste among young adults, we employed creative games and unusual locations to attract the college aged target.
- Octagon:
- Developed a national mobile marketing program that linked the new toothpaste with the brand's youth-oriented target demographic
- Delivered tour to Spring Break and college campuses
- Created participatory game to activate brand message of "Get Fresh"
- Enticed consumers to try toothpaste on-site at each event with on-site competitions and sweepstakes
- The proprietary results were very exciting and thousands of college kids got to brush their teeth to the chagrin of dentists everywhere!
We're quite confident about our fresh approach to Mobile Marketing.