We created a four-month mobile marketing tour that enabled Jennie-O Turkey Store to sample products and increase awareness, introducing turkey to people in environments where they would typically purchase beef.
- Octagon:
- Developed a mobile marketing program in 12 major markets that links the Jennie-O product line with the target demographic
- Created partnerships with existing events in each market
- Executed sampling at retail locations and points of purchase
- Sampled various products to drive product sales in each market
- Reached millions of people across 28 existing events and 75 retail locations in 12 markets
We can create the right vehicle for your brand's marketing challenges and hit the road!