When it comes to sports fans, we know a great deal about the Who, What, When and Where. But there has never been a quantified understanding of why fans care so passionately about the sports that they follow. Until now!
Octagon created Passion Drivers
to better help our clients better engage fans. The research:
- Surveyed 16,000+ passionate fans in 5 countries
- Quantified Passion Drivers profiles for fans of 10 different sports in US, 8 sports in China, 7 sports in UK, 7 sports in Australia and 3 sports in South Africa
- Profiled different types of fans within each sports fanbase.
- Provided fan-based strategic guidance to sponsors and sport associations based on ground-breaking new insights into why fans are fans
Passion Drivers will change the way you manage your brand in the sports space!