The New York City Department of Education (DOE) wanted to offer healthy beverage choices in school vending machines and bring needed funding to sports and physical education initiatives. The goal was to make a difference in students' lives, and provide schools with incremental revenues via a "win-win" partnership with the right vendor.
Octagon assisted with a competition that resulted in Snapple becoming a partner for nutrition and sports in the DOE.
We helped create a multi-year, multi-million dollar vending and sponsorship partnership. Results include:
- 138 new high school teams in the Public School Athletic League
- Middle school physical fitness program serves 12,000 students
- 2,000 vending machines in schools
- Communications and promotions:
- Scholarship grants
- Snap2O (water) donations for sporting events
- Water cooler donations to sports teams
If you're thirsty for new ways to market your brand, we need to talk.