If you know your iPod from your I-Hop, you know how important music and entertainment can be to a brand in building relevancy, particularly among the elusive 16-34 demographic.
With more than a quarter century of experience, Octagon's Music and Entertainment division can identify, create and manage musical and entertainment events that can enhance a brand's awareness and experience.
Our strong ties to all aspects of the business, including artists, record labels and concert and retail venues enable us to maximize brands' benefits with tour sponsorship or finding just the right artist as a spokesperson.
Our alliance with Rogers & Cowan allows us to tap into the resources of one of the world's premier music and entertainment public relations firms.
For our clients, Octagon Music and Entertainment offers:
- Strategic Planning
- Marketing Program Packaging and Development
- Measurement and Valuation
- Alliance Management
For music and entertainment properties, Octagon provides:
- Development
- Sales and Representation
- Management
Of our recent work in behalf of their tour, Linkin Park said: "Without Octagon's involvement, we would never have been able to create the festival style tour that is Projekt Revolution."
Our clients include: Busch Entertainment, MasterCard, Siemens and Sesame Workshop
Contact: Lisa Murray
Executive Vice President/CMO
Octagon Worldwide
T: 203-354-7454
F: 203-354-7600
Email Lisa Murray