Representing MasterCard in their global alliance with NBC/Universal, Octagon managed the implementation of a digital plasma screen network throughout the Universal Studios Theme Park. The network was used to support MasterCard brand advertising and promotional offers in-park.
Octagon:
- Developed a strategy for optimal placement of the screens to maximize guest impact and card usage
- Coordinated the development of custom content to run on screens
- Created custom promotional offers to increase MasterCard usage in park
- Developed an on-going communication strategy to refresh content on the network
- The presence of the network has positively impacted MasterCard in park and improved awareness of the partnership between MasterCard and Universal
Octagon creates unique and impactful ways for brands to integrate with sponsored properties.